Web sites!
Our beloved podcasting is built upon technology from the free (as in freedom and money) World Wide Web. We’ve come to take it for granted, so we just call it the web without even a capital-W.
Every podcast creator talks about getting more listeners. There are billions of people using the web. Searching on the web has to lead to a web site.
My challenge to you is:
Type “Your Show Title podcast” into a few search engines…
https://google.com/, https://duckduckgo.com/, and https://bing.com/ are probably the minimum to try.
(You could also search for the title, or some critical words, or a guest name, from a recent episode.)
What did you get?
How far down those results is it to something that you actually control?
Is there even anything you control, anywhere in the results?
The only thing you can actually control on the web, is your own domain name.
…go to https://hover.com/ and find a domain name that you like.
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