Many podcasts, including my Movers Mindset episodes, open each episode with a short selection of the guest(s) speaking. Whatever you choose to call it, I’ve always (literally, every time,) heard this described as intending to “hook” the listener. I’ve always heard this described as a way to peak the listeners’ interest, as a way to get them to continue listening. But, why must it be a hook?
I’ve always thought: It should be the highlight. And that’s not the same as a hook.
If a listener only has 10 seconds, (give or take a bit,) what’s the best part of this episode that they should hear. That’s it. If I assume they’re not going to listen to my episode… but I have a chance to give them just the best part… what would that part be? Can I find a piece that is completely free-standing… a piece that is, in fact, not a hook… can I put that at the front?
What if the first 10 seconds is the most generous gift I can figure out how to give my listener.
Do your episodes have an opening “excerpt”?
What are you thinking about, when you go hunting for that excerpt?
Is “the best part” (as I’m describing above) actually the best hook possible?