Reinvesting programmatic ad income into podcast promotion

A podcaster called Paul shared great insights during the last episode of The Feed about how earn earns a modest income from programmatic ads and how he invests that into advertising his show.

My main takeaways:

  • Paul finds Overcast’s ad platform effective for targeting his podcast’s genre and providing estimated results before placing an ad buy.

  • His last Overcast ad campaign acquired subscribers at a cost of $5 per subscriber. Your experience may differ.

  • To optimize Overcast ad performance, Paul suggests selecting relevant categories, monitoring price changes, timing campaigns during lower demand like during holidays e.g. Christmas.

  • Reinvesting programmatic ad income into targeted podcast promotion can create a virtuous cycle of audience and revenue growth.

Starts at 44m 50s