A podcaster called Paul shared great insights during the last episode of The Feed about how earn earns a modest income from programmatic ads and how he invests that into advertising his show.
My main takeaways:
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Paul finds Overcast’s ad platform effective for targeting his podcast’s genre and providing estimated results before placing an ad buy.
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His last Overcast ad campaign acquired subscribers at a cost of $5 per subscriber. Your experience may differ.
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To optimize Overcast ad performance, Paul suggests selecting relevant categories, monitoring price changes, timing campaigns during lower demand like during holidays e.g. Christmas.
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Reinvesting programmatic ad income into targeted podcast promotion can create a virtuous cycle of audience and revenue growth.
Starts at 44m 50s