Well, we had a great session last Saturday, thanks to the amazing @Jessicazou, who took us through some important steps in identifying and developing our brand.
Energized by her presentation, we thought we should take the next meeting (or two) to review the steps Jessica took us through and encourage those of us who would like some feedback on their brand, to come forward. I know many of us are about to launch a new project - podcast, website, store - and Jessica suggested to have ‘someone else’ look at it.
So here we are! Why don’t we help each other through this step.
Jessica left us some useful tools:
an article by Peter Guber that was used by organizations like Acumen. Here is the link The Four Truths of the Storyteller
The website messaging: an exercise for those with a single-service website which blends in both branding and direct marketing copy information.
Looking forward to seeing you on Saturday!
On the Up & UP POD9.5 — Saturdays 3pm-NYC
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