This article does a great job of exploring all the ways that video isn’t competing with podcasting. There’s also a link to a good how-to if you want to dip your toes into video as an extension of your podcast.
For me, I’m sticking to audio-only, (as I think most of you are too.) I have something I’m trying to create and share and that is served well-enough by audio-only. Bringing “good enough” video into the mix would make my work impossible (given my current available resources.)
I have no interest in doing full video episodes. I have thought about recording video and using it for promotional clips, as I think that might do better at attention getting in certain places (Instagram, LinkedIn). Curious if others have gone that route and how it’s gone for them.