A question from David Nebinski

Workbench
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Our good podcasting friend and coach David has a question for everyone over on his Substack…

I don’t have a login for Substack (an intentional choice) so I cannot reply there. But I thought maybe it’d be an interesting question to raise her as well as @David is also here occasionally.

I have changed the name of a podcast. The Movers Mindset show had a very different name in the beginning. For me, I realized I was always spending time explaining the meaning of the name— and I realized I wanted to spend that time explaining the show itself rather than the odd name I had.

So I think that’s one reason to change a name: When the name just doesn’t fit.

When people ask me this, I direct them first to Eric Nuzum’s classic question: Can you describe your show in 12 words? …10 words?

Our show titles don’t have be our one (or 2 or 3 even) word answer to that question. But I think they have to at least not detract from describing our show.

What do you think?

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We are really opinionated on this as evidenced by this podcast episode Rebranding Podcast: Is Changing Your Show Name A Wise Choice? and others we have on the subject. Change the name if it no longer working for you! Then our best advice for naming it is - get your own name out of the title and make it about your audience and what they need from you most. 3-5 words maximum and activating. Make you audince click to check it out.

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Glad you reminded us of the point about getting one’s own name out… I’d forgotten to mention that, after you talked about it recently in the Idea Club meeting…