I believe that our “outreach” messages, sent to potential guests on our shows, are a very generous gift.
Well, they should be. If I’m doing my job correctly, doing it well, and doing it with the correct intention then my invitation is a gift.
Some people are going to perceive my invitation as a big “ask.” Fortunately, I can’t control how they perceive it. Yes, “fortunately.” Once I realize I have no control, then I’m left focusing on the intention from which I’m reaching out. And I’m left focusing on the clarity of my message.
I always keep that question in mind when doing outreach: What is the one thing that I wish this person would do upon reading my message? There are many possible answers to that self-assessment, hypothetical question. Once I have my answer, I can then use that to guide refining my message.
If I had to point to one source for this idea, I’d say it was inspired by my work with Angie Flynn-McIver from Ignite CSP, who talks often about intention .
Do you have “one thing” in mind when doing outreach? What is it?
…if you haven’t had “one thing” in mind, does this change your thinking? If not, why not?