there are enough users who understand how it is supposed to work. They expect to be able to listen to any podcast anywhere they want. Most probably don’t understand why they have this ability, about the history and technology design that made it possible, but they understand that they have the ability. And it doesn’t have to be all of them or even most of them, just enough of them, whatever that means. And for right now, at the end of 2021, there are enough. Podcasting has always been and remains an open platform. I can’t say it will be for the future, but so far so good.
~ Dave Winer from, Scripting News: Why podcasting isn't dominated
I like Winer’s point that the web (websites, web browser, blogs—not asocial media platforms) and podcasting are not dominated by any one large company. He’s pointing out that we’ve two examples of things not centrally controlled—two examples of success (so far, things could always change.) And therefore it’s quite possible that we could build something else, another new media format, which is also free, open, and not centrally controlled.
But I don’t like that Winer has glossed over the fact that podcasting only appears to be open, (in the way that the web is open.) Podcasting appears to be open, and isn’t yet dominated by one large company, because the podcast creators individually go to great lengths to make their shows available everywhere . There are multiple large companies trying to leverage the listeners against the creators. I’ve given up on trying to lead podcasting to be open, the way the web is open; I simply hope that someone else sees what I see and that I live to see podcasting grow to be a first-class, truly open, platform, (the way the web is.)