How does the practice of design, particularly in cover art and podcasting, bridge functionality and storytelling?
Discover the parallels between designing podcast cover art and packaging consumer goods.
“It’s like a very tiny story in a square footprint, and of course it should reflect you. And then, also, once your audience gets used to it, [it will] be like a shortcut to finding your new episode.” ~ Hernán Braberman (2:18)
Episode
The conversation explores the relationship between storytelling and design, focusing on podcast cover art as a form of visual storytelling. Hernán explains how the design parallels packaging consumer goods, both requiring an ability to draw attention and convey meaning within a small space. He discusses how the elements of design—shapes, colors, and typography—can embody the emotional and functional attributes of a podcast’s narrative, making the artwork a recognizable shortcut for audiences.
Hernán shares personal anecdotes, including inspiration from Spanish designer Javier Mariscal, whose philosophy of “design without surname” influenced their perspective. He also draws an analogy between podcasting and scuba diving, emphasizing the unique medium and altered sense of time in both. The discussion reflects on how creativity in podcasting is an open-ended process, comparable to the iterative nature of design, and how sound and structure play critical roles in storytelling.
Takeaways
Storytelling in design — Visual elements in cover art serve as a narrative gateway for audiences.
Parallels between mediums — Podcast cover art shares similarities with packaging design in consumer goods.
Creative methodology — Starting with conceptual frameworks aids in refining design or restarting from new perspectives.
Influence of mentors — Inspiration from influential designers can reshape one’s approach to creativity and professional practice.
Role of sound in podcasting — Audio design enhances storytelling by creating an immersive, unique atmosphere.
Podcasting as a design activity — Structuring and planning podcast elements is akin to a creative design process.
Analogies in creativity — Comparing podcasting to scuba diving highlights the transformative experience of exploring new mediums.
Resources
Javier Mariscal — Spanish designer known for his multidisciplinary approach, blending graphic design, product design, and more.
Podcast directories — Platforms compared to supermarket shelves for showcasing podcast cover art.
Supermarket packaging design — Used as a metaphor for crafting engaging and functional podcast thumbnails.
Tridimage — Hernán’s web site for design.
(Written with help from Chat-GPT.)