# POD9.5 Meeting - Saturday Dec. 11 - BRAND MESSAGE **URL:** \ **Category:** Workbench\ **Created:** [December 8, 2021, 12:38am UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806 "2021-12-08T00:38:33Z")\ **Posts on this page:** 14\ **Page:** 1
**Author:** ![Anna](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/anna/32/368_2.png) [@Anna](https://forum.podcaster.community/u/Anna)\ **Post date:** [December 8, 2021, 12:38am UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/1 "2021-12-08T00:38:33Z")
Hello there, Well, we had a great session last Saturday, thanks to the amazing @Jessicazou, who took us through some important steps in identifying and developing our brand. Energized by her presentation, we thought we should take the next meeting (or two) to review the steps Jessica took us through and encourage those of us who would like some feedback on their brand, to come forward. I know many of us are about to launch a new project - podcast, website, store - and Jessica suggested to have ‘someone else’ look at it. So here we are! Why don’t we help each other through this step. Jessica left us some useful tools: - an article by Peter Guber that was used by organizations like Acumen. Here is the link [The Four Truths of the Storyteller](https://hbr.org/2007/12/the-four-truths-of-the-storyteller) - The website messaging: an exercise for those with a single-service website which blends in both branding and direct marketing copy information. Looking forward to seeing you on Saturday! Anna ![image](https://canada1.discourse-cdn.com/flex030/uploads/podcaster1/original/1X/6cc80d494582f4d6cb85f19790f3a5bcbf9e0a73.jpeg) ![]() **On the Up & UP ⬆ POD9.5 — Saturdays 3pm-NYC** **Join Zoom Meeting** > **[Join our Cloud HD Video Meeting](https://us02web.zoom.us/j/85332671790?pwd=Mzc1VW5QaHpvYkMwd0lFWmFNQm9jUT09)** > > Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems. Zoom Rooms is the original software-based conference... @POD9.5 ---
**Author:** ![maryjlrowe](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/maryjlrowe/32/1721_2.png) [@maryjlrowe](https://forum.podcaster.community/u/maryjlrowe)\ **Post date:** [December 8, 2021, 2:49am UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/2 "2021-12-08T02:49:19Z")
@Anna — Extraordinary follow-up Anna. We are so fortunate to be on the receiving end of your comprehensive recaps and next steps! You truly are the glue from Saturday to Saturday. 👍 ---
**Author:** ![Jayne](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/jayne/32/362_2.png) [@Jayne](https://forum.podcaster.community/u/Jayne)\ **Post date:** [December 9, 2021, 1:21am UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/3 "2021-12-09T01:21:58Z")
@Anna Thank you for the links. This is such helpful information. ---
**Author:** ![Jayne](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/jayne/32/362_2.png) [@Jayne](https://forum.podcaster.community/u/Jayne)\ **Post date:** [December 11, 2021, 1:00pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/4 "2021-12-11T13:00:54Z")
Good morning! I’m on family duty today. Have a great session. I’ll catch up on any notes. See you next week! ---
**Author:** ![Anna](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/anna/32/368_2.png) [@Anna](https://forum.podcaster.community/u/Anna)\ **Post date:** [December 11, 2021, 8:58pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/5 "2021-12-11T20:58:30Z")
Books on community and branding, suggested by @Jessicazou > **[The Art of Community: Seven Principles for Belonging: Vogl, Charles:...](https://www.amazon.com/Art-Community-Seven-Principles-Belonging/dp/1626568413)** > > The Art of Community: Seven Principles for Belonging \[Vogl, Charles\] on Amazon.com. \*FREE\* shipping on qualifying offers. The Art of Community: Seven Principles for Belonging > **[Building Brand Communities: How Organizations Succeed by Creating Belonging:...](https://www.amazon.com/Building-Brand-Communities-Organizations-Belonging/dp/1523086610)** > > Building Brand Communities: How Organizations Succeed by Creating Belonging \[Jones, Carrie Melissa, Vogl, Charles\] on Amazon.com. \*FREE\* shipping on qualifying offers. Building Brand Communities: How Organizations Succeed by Creating Belonging [@POD9.5](https://forum.podcaster.community/groups/pod9.5) ---
**Author:** ![craigconstantine](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/craigconstantine/32/2322_2.png) [@craigconstantine](https://forum.podcaster.community/u/craigconstantine)\ **Post date:** [December 11, 2021, 9:32pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/6 "2021-12-11T21:32:02Z")
wooho @ChristiCassidy is here too now 🙂 Turns out she did email me… but something happened `¯\_(ツ)_/¯` we got it sorted. ---
**Author:** ![craigconstantine](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/craigconstantine/32/2322_2.png) [@craigconstantine](https://forum.podcaster.community/u/craigconstantine)\ **Post date:** [December 11, 2021, 9:39pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/7 "2021-12-11T21:39:19Z")
@Anna slung @Jessicazou’s ( [https://www.jessicazou.com](https://www.jessicazou.com) ) Power Point slides via email. Here they are converted to a PDF. [JessicaZou\_BrandStory\_4Truth.pdf](https://forum.podcaster.community/uploads/short-url/1eoAbhxH7FW7UTWsO03LRo2absw.pdf) (291.4 KB) [@POD9.5](https://forum.podcaster.community/groups/pod9.5) ---
**Author:** ![Anna](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/anna/32/368_2.png) [@Anna](https://forum.podcaster.community/u/Anna)\ **Post date:** [December 11, 2021, 11:45pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/8 "2021-12-11T23:45:00Z")
Thanks @craigconstantine! 🙌 ---
**Author:** ![Jayne](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/jayne/32/362_2.png) [@Jayne](https://forum.podcaster.community/u/Jayne)\ **Post date:** [December 13, 2021, 2:30pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/9 "2021-12-13T14:30:31Z")
@Anna @craigconstantine Thank you both for these great references. Books on my wish list! ---
**Author:** ![David3560](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/david3560/32/145_2.png) [@David3560](https://forum.podcaster.community/u/David3560)\ **Post date:** [January 5, 2022, 9:42pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/10 "2022-01-05T21:42:26Z")
@Anna and @Jessicazou - I have been on a hiatus of sorts and moving back through posts and threads I missed. Great stuff here. Thanks for sharing and summarizing. I hope I intersect with this concept and content again as I “catch up” in this forum. Helpful information and recommendations. Very much appreciated. ---
**Author:** ![Anna](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/anna/32/368_2.png) [@Anna](https://forum.podcaster.community/u/Anna)\ **Post date:** [January 8, 2022, 12:12am UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/11 "2022-01-08T00:12:49Z")
Looking forward to picking things up again in 2022 ---
**Author:** ![Lovelace](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/lovelace/32/64_2.png) [@Lovelace](https://forum.podcaster.community/u/Lovelace)\ **Post date:** [January 8, 2022, 7:18pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/12 "2022-01-08T19:18:31Z")
Hi @Anna, I’m looking for the link to our meeting today ❤ Thank you Lovelace @craigconstantine ---
**Author:** ![craigconstantine](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/craigconstantine/32/2322_2.png) [@craigconstantine](https://forum.podcaster.community/u/craigconstantine)\ **Post date:** [January 8, 2022, 8:00pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/13 "2022-01-08T20:00:33Z")
[https://us02web.zoom.us/j/85332671790?pwd=Mzc1VW5QaHpvYkMwd0lFWmFNQm9jUT09](https://us02web.zoom.us/j/85332671790?pwd=Mzc1VW5QaHpvYkMwd0lFWmFNQm9jUT09) ---
**Author:** ![system](https://yyz2.discourse-cdn.com/flex030/user_avatar/forum.podcaster.community/system/32/548_2.png) [@system](https://forum.podcaster.community/u/system)\ **Post date:** [May 5, 2024, 5:18pm UTC](https://forum.podcaster.community/t/pod9-5-meeting-saturday-dec-11-brand-message/806/14 "2024-05-05T17:18:22Z")
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