Campfire: Sun, Oct 29, 2023

20231029 campfire

October 29 is the second Campfire Zoom call for October…

Sunday October 29th - 3pm Eastern US/NYC

DOUBLEC-CHECK TIMES — the call happens at 3pm Eastern, in the timezone of New York city. We’re into the season of daylight-savings shifts and different countries shift at different dates…

That should be 2023-10-29T19:00:00Z in your timezone.

Video, notes and takeaways will be posted as replies to this topic. Hope to see you there! :slight_smile:

Call link

Zoom Call link :arrow_down_small:

Meeting ID: 842 8008 7273
Passcode: 477924

What’s a campfire?

Campfires are our twice-monthly (2nd Saturdays and last Sundays) gatherings where you can share your ideas and passion for podcasting in a social setting. About the Campfires category has the details.

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NOTE if in Europe

7pm rather than 8pm GMT only for this time 29th - clocks change overlap. Normal 8pm after that but Australia will change too.

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  1. Introduction and Use of Bitly for Tracking Clicks (Time: 21:35 - 24:55): The conversation begins with a discussion on using services like Bitly to track clicks, particularly for podcast sponsorships or linking to external sites in show notes. It explores the utility of short, accessible URLs for audience engagement.

  2. Podcast Exposure and Audience Engagement Challenges on LinkedIn (Time: 24:58 - 33:13): Participants share experiences of declining exposure and engagement for their podcasts on LinkedIn. They discuss the impact of LinkedIn’s algorithm, the challenge of directing traffic off-site, and suggestions to optimize content for the platform.

  3. Effectiveness of Podcast Promotion via Visual Assets on Social Media (Time: 36:15 - 40:00): Insights into leveraging visual assets, including quotes and episode notes, to promote podcasts on Instagram and other social platforms. There’s a focus on using compelling content to attract and engage potential listeners.

  4. Referral to a Digital Marketer (Time: 40:51 - 42:30): A participant recommends a digital marketer, offering to share the contact details. This leads to a brief discussion on sharing the contact information within the chat.

  5. Audience Behavior, Podcast Promotion, and Algorithm Changes (Time: 45:58 - 48:11): Insights into understanding audience behavior, the importance of maintaining focus on primary content creation, and concerns about adapting to platform algorithm changes, specifically on LinkedIn.

  6. Concluding Remarks and Networking (Time: 48:54 - 49:27): The conversation wraps up with plans for distributing the meeting recording and encouraging further participation in the community. The session ends with a positive acknowledgment of the conversation’s depth and challenges.

(Written with help from Chat-GPT.)

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